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App Marketing – The new definition of exponential RoI

Author: Soumajit Bhowmik, Director of E-commerce at Capillary Technologies Ecommerce industry understands a few terms like the back of one’s hand - RoI or CIR, Conversion Rate, Customer Acquisition Cost, Customer Lifetime Value to name a few. Everything was nice and simple with the Desktop and Mobile Web was it not? You have organic channels which grow month on month and you have inorganic channels which yield revenue as per spends with improved RoI per channel (If you are optimizing the channel that is). But then came across a monster called App. With no respect for the elders, it shot up [...]

End of Season Sales increased by 12% in 2016

Capillary Technologies conducted a study of about 100 plus brands, and has found that the overall sales in 2016 increased by 12% as compared to 2015 although the overall discount decreased by 20% during End of Season Sale (EOSS). The study further said although the discounted bills were brought down by 20% in 2016 as compared to 2015, men's spend per customer was increased by 7%. This shows that it didn't matter to men whether there was a discount or not, they still purchased products, revealed the study. However, for men, the average bill value dropped by 21% and on the [...]

The State of Omni-Channel Retail in India-Part 2

  Author: Abhijeet Vijayvergia, VP-India and South-East Asia, Capillary Technologies. My previous post addressed the present landscape, target markets point of view , web rooming, show rooming , marketplace and single brand eCommerce related omni channel retail trend in 2016. In this post I would be mainly addressing the major missing piece of the puzzle -the technology challenges and the digital trends that has affected the omni channel retail trends in India in 2016. Technology challenges continue to derail the omni channel retail adoption rates Providing omni-channel customer experience has become a critical factor to differentiate brands. Effective omni channel strategies [...]

5 Things Indian SaaS-Based Firms Must Keep In Mind Before Going Global

Author: Abhijeet Vijayvergiya, VP & Business Head-APAC, Capillary Technologies Global SaaS market has never been exciting! A recent report by Google-Accel on SaaS industry pegs the global opportunity at $132 Billion by 2020. The primary driving factors are SMB driven demand, vertical-led solutions leading more adoption, faster time to market in an agile world, shift of IT spend from Capex to Opex model. Here is the primary split of Enterprise v/s SMB Segment split of the global opportunity. The current opportunity opportunity split is tilted towards enterprise segment (65%) and the same will contribute to 44% of the opportunity by 2020. [...]

The State of Omni-Channel Retail in India- Is it time yet?–Part 1

Author: Abhijeet Vijayvergia, VP-India and South-East Asia, Capillary Technologies. "I want us to stop talking about digital and physical retail as if they're two separate things. The customer doesn't think of it that way, and we can't either,"-- Doug McMillon, CEO Walmart. This quote clearly sums up the way ahead for omni Channel retail in India. Omni-channel has been the buzzword in the Indian retail world for quite some time now but omni-channel remains largely uncomprehended or misunderstood by the retail industry in India. The bigger question remains if it’s the right time for the Indian retailers and consumer goods [...]

Tips and Tricks for Retailers to prepare for the Busy Diwali Sale Season

Author: Amrutha Aprameya, Product Marketing Manager, Capillary Technologies. With the onset of Diwali around the corner, as a retailer we assume you might have prepared your best to make the most of the festival sale season. Customers expect good variety and discounts but what truly gets their attention is when retailers try and exceed their expectations through personalization of orders and precision of delivery timelines. But its still worth an effort to review last year’s performance and identify new ways to get organized that can yield maximum revenues from one of the biggest Indian festivals of the year. Refer to [...]

How can you Influence A Retail Consumer’s Pre-Purchase Behavior-the Right Way ?

Author: Amrutha Aprameya, Product Marketing Manager, Capillary Technologies. Remember when marketers ran newspaper ads with discount coupons to encourage outlet visits? Customers had to cut and fill the coupon and present it at the billing counter. Such tedious tactics seem outdated in today’s digital world in order to influence pre purchase customer decisions. Retailers now have the privilege of personalizing coupons based on individual customer preferences by analyzing all the relevant data captured through the customer's buying patterns and purchase history. Each customer can then be targeted with personalized offers and recommendations based on specific insights. Advanced technologies can aid Retailers Identify [...]

Designing Loyalty Programs for an Omni Channel Customer

Author: Amrutha Aprameya, Product Marketing Manager, Capillary Technologies. Does your loyalty program and customer engagement programs account for changing customer preferences? With over 7 billion global cell phone subscribers and nearly 1.7 billion active social media accounts online, the world continues to rapidly digitize. With the ever demanding customer expectations, retailers need to continuously innovate with technological solutions that go beyond the online transactions. As a retailer, you can leverage the ubiquity of mobile phones and the growing popularity of social media to ensure customer satisfaction while driving footfall and conversion rates. So let’s ask the key question: Does your [...]

Showrooming and Webrooming – are they two sides of the same coin?

Image Source: Marketoonist.com Author : Amrutha Aprameya, Product Marketing Manager, Capillary Technologies The retail industry is going through a dramatic evolution with an unprecedented impact of technology savvy customers indulging in one-click purchases. From checking online reviews for products to comparing prices on different websites, consumers have multiple options at bay to keep retailers on their toes. Two principal phenomena that are defining the retail ecosystem today are ‘Showrooming’ – a practice of browsing products in-store but actually purchasing them online and ‘Webrooming’ – where shoppers research for products online but eventually purchase them offline in physical stores. Retailers across [...]

In-store Allies; 5 Ways to Leverage Retail Associates and Enhance ROI

How many retail associates does it take to close a sale? What’s the key function of an associate? What kind of data do retailers use to make determinations about how to most effectively use associates in sales scenarios? Retail associates are often times the lifeblood of the brand and the key touch point at the POS for your customers in terms of what they say, what they do, how they act, and what capabilities they have to directly determine the level of engagement and positivity of experience of customers both loyal and new. Here are 5 ways you can be [...]