This week three Capillary clients were recognized by Marketing Magazine’s Marketing Excellence Awards in Singapore. One of the best rewards we receive is when our clients are acknowledged for exceptional progress, change and innovation in their marketing, loyalty and customer experience efforts. The Marketing Excellence Awards look for quality, creativity and brilliance across the marketing communications services industry. […]
Of all the facts surrounding Walt Disney World, perhaps the most surprising is the 70% return rate of first time Disney visitors. It’s tough to overstate just how impressive that number is, especially for a theme park. It’s brand loyalty on a whole other level.
The all singing, all dancing ‘magical’ experience Disney provide may […]
Why shouldn’t you rely on NPS alone?
In the services industry Net promoter Score (NPS) is a widely used metric for measuring the customer satisfaction based on whether he/she is willing to recommend the store/service to anyone or not. NPS is based on a direct question: How likely is it that you would recommend our […]
Remember those good ole days back in high school when your teacher would just surprise you with a pop quiz? How I loved them. Marketers and retailers now it’s your turn! Take the Customer Loyalty Program Pop Quiz. Find out if your customer loyalty program is flexible enough to withstand the changing demands of […]
Data empowered companies are disrupting every industry. The capture and analysis of customer data allows retailers, restaurants and grocery stores to dominate their markets and better engage their customers. A great example is in TechCrunch’s recent article on how Pizza Hut saw a 12x return on ROI based on their marketing insights from customer data.
Data based insights’ are the current buzzword for almost every industry right now. Be it retail, finance, aviation, real estate or media everyone is generating and analyzing huge amounts of data, and employing a team of analysts and consultants to come up with newer reporting metrics every day. Companies have also taken the next […]
This summer Capillary has had a lot to celebrate. If you’ve been following our other posts you’ve seen us named as a Top 20 Most Promising Digital Marketing Solution by CIO Review, honored to be an AlwaysOn Global 250 Company, and raise $14 Million in Series B to further enable retailer marketers to intelligently engage customers! Well, we now […]
Customer Intelligence tools are all about empowering the employees in an organization to make data driven decisions as opposed to relying solely on gut. This implies that CI tools must be self-serve. But what does “self-serve” really mean?
Make the information easily consumable
A TDWI Research Report says 83% of the respondents in a BI […]