Email marketing is a key tool in today’s digital marketing and customer loyalty landscapes. It is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space. In the first post of this series we discussed Email Lists. The Email list is often where you start the […]
In today’s ADD-riddled world, holding customers attention is harder than ever and information overload is a real concern, especially online. Retailers who think outside the box routinely experience better e-commerce engagement and build better equity.
Here are three unconventional ways to make your customer feel warm and fuzzy every time they interact with you.
Display social […]
Capillary Technologies and our CEO, Aneesh Reddy are honored to have been recognized as one of Inc India’s Innovative100! The Innovative100 aims “To identify and bring forward innovative mid-sized organizations and their leaders in India who through their innovative actions have introduced breakthrough changes in the Indian context and can become role models for others to […]
Email marketing is no longer only a tool used by spammers trying to trap hapless email users into clicking and buying their product with misleading information. Today, it is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space.
Email is a very busy platform and therefore your […]
Every year the retail industry descends upon New York City to share, debate, and collaborate on new innovative solutions for retailers at Retail’s Big Show. We learn more of their pain points and challenges, and they discover better ways to analyze their data, communicate with customers, and improve their customer experience.
This year we focused […]
Tips on Making the Most of Them (Part 1 of a Series of 3)
As each holiday approaches and passes and retailers rush to measure success, an increase in sales shouldn’t be the only measure of success. Why? Retail metrics should measure many different aspects of a retailer’s performance from Cost per Acquisition and loyalty […]
Best Wishes For A Happy New Year
As we reflect on what successful retail brands have done in 2014, we have summarized our Top 5 findings to help you prepare for a successful 2015.
Acquiring a new customer is 5 times more expensive than keeping an existing one.
What To Do Then
93% of people rate the types of […]
There was a time when the concept of a cellphone was cutting edge. That time may very well have been a moment to connect the dots for Steve Jobs and other mobile device revolution pioneers. Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the […]