Blog

Marketing Excellence Awards Won By Capillary Customers!

This week three Capillary clients were recognized by Marketing Magazine’s Marketing Excellence Awards in Singapore. One of the best rewards we receive is when our clients are acknowledged for exceptional progress, change and innovation in their marketing, loyalty and customer experience efforts. The Marketing Excellence Awards look for quality, creativity and brilliance across the marketing communications services industry. […]

November 13th, 2014|Uncategorized|

What Walt Disney Taught Us About Brand Loyalty

Of all the facts surrounding Walt Disney World, perhaps the most surprising is the 70% return rate of first time Disney visitors. It’s tough to overstate just how impressive that number is, especially for a theme park. It’s brand loyalty on a whole other level.

The all singing, all dancing ‘magical’ experience Disney provide may […]

November 12th, 2014|Retail Evolution, Retail Strategy|

Breaking the Omni-Channel Myths

Bloody Mary.

Hats off to the genius who came up with that myth. I bet it terrified thousands of kids – including me. It positively ruined mirrors for me throughout my high school days. And I won’t lie, till date I’m terrified of looking at mirrors when the lights are off – just in case […]

October 22nd, 2014|Retail Evolution, Retail Strategy, Uncategorized|

How To Thrive In The Age Of The Customer

We are well into the age of the customer, where empowered buyers demand a new level of customer obsession. Our webinar today featured guest speaker Rusty Warner, of Forrester Research who gave us some insight into how to thrive in the age of the customer.

A customer-obsessed enterprise focuses its strategy, energy and budget on […]

October 15th, 2014|Retail Evolution, Retail Strategy, Uncategorized|

How Text Mining and Sentiment Analysis are Replacing Net Promoter Score (NPS)

Why shouldn’t you rely on NPS alone?
In the services industry Net promoter Score (NPS) is a widely used metric for measuring the customer satisfaction based on whether he/she is willing to recommend the store/service to anyone or not. NPS is based on a direct question: How likely is it that you would recommend our […]

October 1st, 2014|Retail Evolution, Retail Strategy|

Ready for a Customer Loyalty Program Pop Quiz?

Remember those good ole days back in high school when your teacher would just surprise you with a pop quiz? How I loved them. Marketers and retailers now it’s your turn! Take the Customer Loyalty Program Pop Quiz. Find out if your customer loyalty program is flexible enough to withstand the changing demands of […]

September 19th, 2014|Digital Loyalty|

Using Insights to Drive Customer Engagement (Webinar, Sept 11)

Data empowered companies are disrupting every industry. The capture and analysis of customer data allows retailers, restaurants and grocery stores to dominate their markets and better engage their customers. A great example is in TechCrunch’s recent article on how Pizza Hut saw a 12x return on ROI based on their marketing insights from customer data.
“Take […]

September 4th, 2014|Capillary News, General|

Not Just Numbers And Charts, Use Data Based Retail Strategies

Data based insights’ are the current buzzword for almost every industry right now. Be it retail, finance, aviation, real estate or media everyone is generating and analyzing huge amounts of data, and employing a team of analysts and consultants to come up with newer reporting metrics every day. Companies have also taken the next […]

August 27th, 2014|Retail Strategy|

Capillary and Customers Recognized For Excellence In Customer Engagement Strategies

This summer Capillary has had a lot to celebrate. If you’ve been following our other posts you’ve seen us named as a Top 20 Most Promising Digital Marketing Solution by CIO Review,  honored to be an AlwaysOn Global 250 Company, and raise $14 Million in Series B to further enable retailer marketers to intelligently engage customers! Well, we now […]

August 18th, 2014|Awards & Recognition, Capillary News|

Why You Need Self-Service Customer Intelligence

Customer Intelligence tools are all about empowering the employees in an organization to make data driven decisions as opposed to relying solely on gut. This implies that CI tools must be self-serve. But what does “self-serve” really mean?
Make the information easily consumable

A TDWI Research Report says 83% of the respondents in a BI […]

August 5th, 2014|General, Instore Engagement, Retail Evolution|