Capillary Technologies and our CEO, Aneesh Reddy are honored to have been recognized as one of Inc India’s Innovative100! The Innovative100 aims “To identify and bring forward innovative mid-sized organizations and their leaders in India who through their innovative actions have introduced breakthrough changes in the Indian context and can become role models for others to […]
Email marketing is no longer only a tool used by spammers trying to trap hapless email users into clicking and buying their product with misleading information. Today, it is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space.
Email is a very busy platform and therefore your […]
Every year the retail industry descends upon New York City to share, debate, and collaborate on new innovative solutions for retailers at Retail’s Big Show. We learn more of their pain points and challenges, and they discover better ways to analyze their data, communicate with customers, and improve their customer experience.
This year we focused […]
Tips on Making the Most of Them (Part 1 of a Series of 3)
As each holiday approaches and passes and retailers rush to measure success, an increase in sales shouldn’t be the only measure of success. Why? Retail metrics should measure many different aspects of a retailer’s performance from Cost per Acquisition and loyalty […]
Best Wishes For A Happy New Year
As we reflect on what successful retail brands have done in 2014, we have summarized our Top 5 findings to help you prepare for a successful 2015.
Acquiring a new customer is 5 times more expensive than keeping an existing one.
What To Do Then
93% of people rate the types of […]
There was a time when the concept of a cellphone was cutting edge. That time may very well have been a moment to connect the dots for Steve Jobs and other mobile device revolution pioneers. Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the […]
This week three Capillary clients were recognized by Marketing Magazine’s Marketing Excellence Awards in Singapore. One of the best rewards we receive is when our clients are acknowledged for exceptional progress, change and innovation in their marketing, loyalty and customer experience efforts. The Marketing Excellence Awards look for quality, creativity and brilliance across the marketing communications services industry. […]
Of all the facts surrounding Walt Disney World, perhaps the most surprising is the 70% return rate of first time Disney visitors. It’s tough to overstate just how impressive that number is, especially for a theme park. It’s brand loyalty on a whole other level.
The all singing, all dancing ‘magical’ experience Disney provide may […]