Blog

Designing Loyalty Programs for an Omni Channel Customer

Author: Amrutha Aprameya, Product Marketing Manager, Capillary Technologies.

Image Source: PYMNTS

Does your loyalty program and customer engagement programs account for changing customer preferences?

With over 7 billion global cell phone subscribers and nearly 1.7 billion active social media accounts online, the world continues to rapidly digitize. With the ever demanding customer expectations, retailers need to continuously […]

September 28th, 2016|Digital Loyalty, Omni-channel Retail, Omni-channel Retail, Retail Strategy|

Showrooming and Webrooming – are they two sides of the same coin?

Image Source: Marketoonist.com

Author : Amrutha Aprameya, Product Marketing Manager, Capillary Technologies

The retail industry is going through a dramatic evolution with an unprecedented impact of technology savvy customers indulging in one-click purchases. From checking online reviews for products to comparing prices on different websites, consumers have multiple options at bay to keep retailers on their toes.

Two […]

September 22nd, 2016|Omni-channel Retail, Uncategorized|

Five Benefits of Omni-channel any Retail CXO would love to know

With 25% of India online and South-East Asian markets following the same trend, Omni-channel retail is no more a buzz word but a reality that every brand should be aware of.

OmniChannel is the seamless, integrated brand and shopping experience that unifies all channels: brick and mortar, eCommerce, mobile sales, catalogs, phone calls, SMS, Whatsapp, […]

June 20th, 2016|Retail Strategy|

In-store Allies; 5 Ways to Leverage Retail Associates and Enhance ROI

How many retail associates does it take to close a sale? What’s the key function of an associate? What kind of data do retailers use to make determinations about how to most effectively use associates in sales scenarios? Retail associates are often times the lifeblood of the brand and the key touch point at […]

June 22nd, 2015|Instore Engagement, Retail Strategy|

Mapping the Customer Journey to Improve Customer Experience

Customer Centricity is trending and marketing gurus unanimously agree that this is the way to go in today’s complex market landscape. Consumer insights and customer sentiments matter the most now – more than ever before – and companies are investing their marketing dollars on understanding their consumers. Mapping the customer journey is one of […]

May 28th, 2015|Retail Strategy|

7 Retail Technologies Completely Reshaping the Retail Landscape (and How to Exploit Them to Gain Customers)

Retailers are becoming more innovative in hopes of attracting the modern consumer. Technological advances have found more and more retailers struggling to keep up. By becoming early adopters, some retailers have managed to rapidly outpace the competition.

Many of these new technologies are merging together to promote one idea: a consistent message for consumers. Improvements […]

May 4th, 2015|Retail Evolution, Retail Strategy, Uncategorized|

5 #Retail Strategies to Transform #Spring into a Major Seasonal Success!

The introduction of the Spring season means that a few things are changing for consumers. Along with the warmer temperatures Spring brings, for retailers it also means helping consumers stock their homes and closets with new products after a rigorous Spring cleaning session. Retailers are expecting a .3% increase in retail sales over the […]

April 21st, 2015|Retail Strategy, Uncategorized|

4 Ways #SocialMedia Insights Influence #Retail Sales

Over the last ten years, the rise of mass social media has completely transformed marketing. That impact has extended across all industries and has been especially prevalent in retail, where it has completely transformed the brand-customer relationship into a more customer-centric interaction.

Furthermore, social media has made it so retailers can connect with more consumers than ever […]

April 8th, 2015|Digital Loyalty, Retail Evolution|

Nuances of Email Marketing; Part 3 The Email Content

 

Email marketing is a key tool in today’s digital marketing and customer loyalty landscapes. It is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space. In the first post of this series we discussed Email Lists. The Email list is often where you start the […]

March 17th, 2015|Uncategorized|

Chinese New Year 2015 Thank You To All! #CNYThankYou

Every holiday countless retailers and retail associates sacrifice valuable time with their loved ones to ensure that their customers have a wonderful day. This New Year, team Capillary wanted to do something special for those hardworking retailers. Here is our way of saying thank you!

The Chinese New Year celebration is all about sharing laughter, […]

March 5th, 2015|Capillary News, Consumer CRM|