Blog

In-store Allies; 5 Ways to Leverage Retail Associates and Enhance ROI

How many retail associates does it take to close a sale? What’s the key function of an associate? What kind of data do retailers use to make determinations about how to most effectively use associates in sales scenarios? Retail associates are often times the lifeblood of the brand and the key touch point at […]

June 22nd, 2015|Instore Engagement, Retail Strategy|

Mapping the Customer Journey to Improve Customer Experience

Customer Centricity is trending and marketing gurus unanimously agree that this is the way to go in today’s complex market landscape. Consumer insights and customer sentiments matter the most now – more than ever before – and companies are investing their marketing dollars on understanding their consumers. Mapping the customer journey is one of […]

May 28th, 2015|Retail Strategy|

7 Retail Technologies Completely Reshaping the Retail Landscape (and How to Exploit Them to Gain Customers)

Retailers are becoming more innovative in hopes of attracting the modern consumer. Technological advances have found more and more retailers struggling to keep up. By becoming early adopters, some retailers have managed to rapidly outpace the competition.

Many of these new technologies are merging together to promote one idea: a consistent message for consumers. Improvements […]

May 4th, 2015|Retail Evolution, Retail Strategy, Uncategorized|

5 #Retail Strategies to Transform #Spring into a Major Seasonal Success!

The introduction of the Spring season means that a few things are changing for consumers. Along with the warmer temperatures Spring brings, for retailers it also means helping consumers stock their homes and closets with new products after a rigorous Spring cleaning session. Retailers are expecting a .3% increase in retail sales over the […]

April 21st, 2015|Retail Strategy, Uncategorized|

4 Ways #SocialMedia Insights Influence #Retail Sales

Over the last ten years, the rise of mass social media has completely transformed marketing. That impact has extended across all industries and has been especially prevalent in retail, where it has completely transformed the brand-customer relationship into a more customer-centric interaction.

Furthermore, social media has made it so retailers can connect with more consumers than ever […]

April 8th, 2015|Digital Loyalty, Retail Evolution|

Nuances of Email Marketing; Part 3 The Email Content

 

Email marketing is a key tool in today’s digital marketing and customer loyalty landscapes. It is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space. In the first post of this series we discussed Email Lists. The Email list is often where you start the […]

March 17th, 2015|Uncategorized|

Chinese New Year 2015 Thank You To All! #CNYThankYou

Every holiday countless retailers and retail associates sacrifice valuable time with their loved ones to ensure that their customers have a wonderful day. This New Year, team Capillary wanted to do something special for those hardworking retailers. Here is our way of saying thank you!

The Chinese New Year celebration is all about sharing laughter, […]

March 5th, 2015|Capillary News, Consumer CRM|

Free EPIC Big Data Marketing Webinar!

Strategies for improving customer experience using your marketing big data                     March 5th 2:00PM SGT/ 11:30AM IST

Great brands don’t market, they build loyalty. When brands engage with customers across their preferred channels, customers become more loyal, make more purchases and become fans for life. By […]

March 2nd, 2015|Capillary News, Retail Evolution|

Nuances of Email Marketing; Part 2 The Email Sending Infrastructure

Email marketing is a key tool in today’s digital marketing and customer loyalty landscapes. It is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space. In the first post of this series we discussed Email Lists. The Email list is often where you start the […]

February 18th, 2015|Digital Loyalty, General, Retail Strategy|

3 Unconventional Ways To Improve E-Commerce Engagement

In today’s ADD-riddled world, holding customers attention is harder than ever and information overload is a real concern, especially online. Retailers who think outside the box routinely experience better e-commerce engagement and build better equity.

Here are three unconventional ways to make your customer feel warm and fuzzy every time they interact with you.

Display social […]

February 4th, 2015|Digital Loyalty, Retail Evolution|