Blog

Capillary Technologies Excited To Be Named To Inc’s Innovative100

Capillary Technologies and our CEO, Aneesh Reddy are honored to have been recognized as one of Inc India’s Innovative100! The Innovative100 aims “To identify and bring forward innovative mid-sized organizations and their leaders in India who through their innovative actions have introduced breakthrough changes in the Indian context and can become role models for others to […]

January 29th, 2015|Awards & Recognition, Capillary News|

Nuances of Email Marketing; Part 1 The Email List

Email marketing is no longer only a tool used by spammers trying to trap hapless email users into clicking and buying their product with misleading information. Today, it is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space.

Email is a very busy platform and therefore your […]

January 28th, 2015|Digital Loyalty, General, Retail Strategy, Uncategorized|

3 Common Pain Points From Retailers at Retail’s Big Show

Every year the retail industry descends upon New York City to share, debate, and collaborate on new innovative solutions for retailers at Retail’s Big Show. We learn more of their pain points and challenges, and they discover better ways to analyze their data, communicate with customers, and improve their customer experience.

This year we focused […]

January 15th, 2015|Capillary News, Retail Evolution, Retail Strategy|

5 Intelligent Customer Engagement Sessions At The NRF!

Our team couldn’t be more excited for Retail’s Big Show next week! This year, the NRF’s focus seems to be heavily on consumer loyalty and mobile operations including digital shopping, the internet of things, and omni-channel retailing. To help you navigate over 45 breakout sessions, we’ve compiled a list of the top 5 sessions retail […]

January 6th, 2015|Digital Loyalty, Instore Engagement|

5 Retail Metrics that Measure Success

Tips on Making the Most of Them (Part 1 of a Series of 3)
As each holiday approaches and passes and retailers rush to measure success, an increase in sales shouldn’t be the only measure of success. Why? Retail metrics should measure many different aspects of a retailer’s performance from Cost per Acquisition and loyalty […]

December 30th, 2014|Uncategorized|

Best Wishes For A Happy New Year

 

Best Wishes For A Happy New Year 

As we reflect on what successful retail brands have done in 2014, we have summarized our Top 5 findings to help you prepare for a successful 2015.

Acquiring a new customer is 5 times more expensive than keeping an existing one.

What To Do Then

93% of people rate the types of […]

December 23rd, 2014|Uncategorized|

What to Expect At Retail’s Big Show in 2015

Every year the retail industry descends upon New York City and spends four days networking, exploring and sharing the newest and coolest technologies in the industry. This year will be no different. From January 11-14, 2015 retailers from around the globe will be searching the EXPO halls of the NRF for the perfect solutions. […]

December 8th, 2014|Digital Loyalty, General|

Top 4 Ways to Make the Most of your Mobile Marketing Strategies

There was a time when the concept of a cellphone was cutting edge. That time may very well have been a moment to connect the dots for Steve Jobs and other mobile device revolution pioneers. Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the […]

December 2nd, 2014|Digital Loyalty, Retail Strategy|

Marketing Excellence Awards Won By Capillary Customers!

This week three Capillary clients were recognized by Marketing Magazine’s Marketing Excellence Awards in Singapore. One of the best rewards we receive is when our clients are acknowledged for exceptional progress, change and innovation in their marketing, loyalty and customer experience efforts. The Marketing Excellence Awards look for quality, creativity and brilliance across the marketing communications services industry. […]

November 13th, 2014|Uncategorized|

What Walt Disney Taught Us About Brand Loyalty

Of all the facts surrounding Walt Disney World, perhaps the most surprising is the 70% return rate of first time Disney visitors. It’s tough to overstate just how impressive that number is, especially for a theme park. It’s brand loyalty on a whole other level.

The all singing, all dancing ‘magical’ experience Disney provide may […]

November 12th, 2014|Retail Evolution, Retail Strategy|