Blog

The State of Omni-Channel Retail in India- Is it time yet?–Part 1

Author: Abhijeet Vijayvergia, VP-India and South-East Asia, Capillary Technologies.

“I want us to stop talking about digital and physical retail as if they’re two separate things. The customer doesn’t think of it that way, and we can’t either,”– Doug McMillon, CEO Walmart. This quote clearly sums up the way ahead for omni Channel retail in […]

Tips and Tricks for Retailers to prepare for the Busy Diwali Sale Season

Author: Amrutha Aprameya, Product Marketing Manager, Capillary Technologies.

With the onset of Diwali around the corner, as a retailer we assume you might have prepared your best to make the most of the festival sale season.

Customers expect good variety and discounts but what truly gets their attention is when retailers try and exceed their expectations […]

October 28th, 2016|Uncategorized|

How can you Influence A Retail Consumer’s Pre-Purchase Behavior-the Right Way ?

Author: Amrutha Aprameya, Product Marketing Manager, Capillary Technologies.

Remember when marketers ran newspaper ads with discount coupons to encourage outlet visits? Customers had to cut and fill the coupon and present it at the billing counter. Such tedious tactics seem outdated in today’s digital world in order to influence pre purchase customer decisions. Retailers now have […]

October 20th, 2016|Uncategorized|

Designing Loyalty Programs for an Omni Channel Customer

Author: Amrutha Aprameya, Product Marketing Manager, Capillary Technologies.

Image Source: PYMNTS

Does your loyalty program and customer engagement programs account for changing customer preferences?

With over 7 billion global cell phone subscribers and nearly 1.7 billion active social media accounts online, the world continues to rapidly digitize. With the ever demanding customer expectations, retailers need to continuously […]

September 28th, 2016|Digital Loyalty, Omni-channel Retail, Omni-channel Retail, Retail Strategy|

Showrooming and Webrooming – are they two sides of the same coin?

Image Source: Marketoonist.com

Author : Amrutha Aprameya, Product Marketing Manager, Capillary Technologies

The retail industry is going through a dramatic evolution with an unprecedented impact of technology savvy customers indulging in one-click purchases. From checking online reviews for products to comparing prices on different websites, consumers have multiple options at bay to keep retailers on their toes.

Two […]

September 22nd, 2016|Omni-channel Retail, Uncategorized|

Five Benefits of Omni-channel any Retail CXO would love to know

With 25% of India online and South-East Asian markets following the same trend, Omni-channel retail is no more a buzz word but a reality that every brand should be aware of.

OmniChannel is the seamless, integrated brand and shopping experience that unifies all channels: brick and mortar, eCommerce, mobile sales, catalogs, phone calls, SMS, Whatsapp, […]

June 20th, 2016|Retail Strategy|

In-store Allies; 5 Ways to Leverage Retail Associates and Enhance ROI

How many retail associates does it take to close a sale? What’s the key function of an associate? What kind of data do retailers use to make determinations about how to most effectively use associates in sales scenarios? Retail associates are often times the lifeblood of the brand and the key touch point at […]

June 22nd, 2015|Instore Engagement, Retail Strategy|

Mapping the Customer Journey to Improve Customer Experience

Customer Centricity is trending and marketing gurus unanimously agree that this is the way to go in today’s complex market landscape. Consumer insights and customer sentiments matter the most now – more than ever before – and companies are investing their marketing dollars on understanding their consumers. Mapping the customer journey is one of […]

May 28th, 2015|Retail Strategy|

7 Retail Technologies Completely Reshaping the Retail Landscape (and How to Exploit Them to Gain Customers)

Retailers are becoming more innovative in hopes of attracting the modern consumer. Technological advances have found more and more retailers struggling to keep up. By becoming early adopters, some retailers have managed to rapidly outpace the competition.

Many of these new technologies are merging together to promote one idea: a consistent message for consumers. Improvements […]

May 4th, 2015|Retail Evolution, Retail Strategy, Uncategorized|

5 #Retail Strategies to Transform #Spring into a Major Seasonal Success!

The introduction of the Spring season means that a few things are changing for consumers. Along with the warmer temperatures Spring brings, for retailers it also means helping consumers stock their homes and closets with new products after a rigorous Spring cleaning session. Retailers are expecting a .3% increase in retail sales over the […]

April 21st, 2015|Retail Strategy, Uncategorized|