Better Customer Relationships Made Easier
Better relationships lead to greater sales. To form better relationships, CRM managers must master customer analytics. Unfortunately, the amount of information continues to grow exponentially and despite spending time, effort and money managing this ever growing mountain of customer data, very few have learned how to glean insights to drive better relationships.
At Capillary, we help you make sense of all the data you’ve collected through multiple channels such as your online site, mobile, web, social networks, e-mails, tablets and in-store. Our world class big data customer analysis capabilities form a 360⁰ view of your customers such that you can have better interactions and form more meaningful relationships.
A study shows that every one-point increase in customer satisfaction translates into a 10.6% growth in a retailer’s online revenue.
Answer pertinent questions
With Capillary’s insights-based approach, you can answer questions such as:
- Which products have my customers viewed online or at another store before they walked into a specific location?
- How can I encourage my high value customers to purchase more often?
- Who are my most loyal customers and how often do they buy?
- Which products should I offer to my customer to increase their basket size?
Simply put, we believe CRM Managers can use personalization to help create a brand that customers love. That is the power of Customer Engagement Management at work.