cappillarydm

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So far cappillarydm has created 8 blog entries.

The State of Omni-Channel Retail in India-Part 2

  Author: Abhijeet Vijayvergia, VP-India and South-East Asia, Capillary Technologies. My previous post addressed the present landscape, target markets point of view , web rooming, show rooming , marketplace and single brand eCommerce related omni channel retail trend in 2016. In this post I would be mainly addressing the major missing piece of the puzzle -the [...]

The State of Omni-Channel Retail in India- Is it time yet?–Part 1

Author: Abhijeet Vijayvergia, VP-India and South-East Asia, Capillary Technologies. "I want us to stop talking about digital and physical retail as if they're two separate things. The customer doesn't think of it that way, and we can't either,"-- Doug McMillon, CEO Walmart. This quote clearly sums up the way ahead for omni Channel retail in [...]

Tips and Tricks for Retailers to prepare for the Busy Diwali Sale Season

Author: Amrutha Aprameya, Product Marketing Manager, Capillary Technologies. With the onset of Diwali around the corner, as a retailer we assume you might have prepared your best to make the most of the festival sale season. Customers expect good variety and discounts but what truly gets their attention is when retailers try and exceed their [...]

How can you Influence A Retail Consumer’s Pre-Purchase Behavior-the Right Way ?

Author: Amrutha Aprameya, Product Marketing Manager, Capillary Technologies. Remember when marketers ran newspaper ads with discount coupons to encourage outlet visits? Customers had to cut and fill the coupon and present it at the billing counter. Such tedious tactics seem outdated in today’s digital world in order to influence pre purchase customer decisions. Retailers now have [...]

Designing Loyalty Programs for an Omni Channel Customer

Author: Amrutha Aprameya, Product Marketing Manager, Capillary Technologies. Image Source: PYMNTS Does your loyalty program and customer engagement programs account for changing customer preferences? With over 7 billion global cell phone subscribers and nearly 1.7 billion active social media accounts online, the world continues to rapidly digitize. With the ever demanding customer expectations, retailers need [...]

Showrooming and Webrooming – are they two sides of the same coin?

Image Source: Marketoonist.com Author : Amrutha Aprameya, Product Marketing Manager, Capillary Technologies The retail industry is going through a dramatic evolution with an unprecedented impact of technology savvy customers indulging in one-click purchases. From checking online reviews for products to comparing prices on different websites, consumers have multiple options at bay to keep retailers on [...]

3 Reasons Why Webrooming Can Be Brick and Mortar’s Answer to Showrooming

With the emergence of e-commerce as a formidable channel of retail cannibalizing store sales, showrooming rose from being an "industry buzzword" to something that every brick and mortar retailer had to carefully observe. But is it really as bleak as it sounds for brick and mortar retail? - Let us scratch beneath the surface and [...]

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Winning with the Hispanics

The Hispanic community today constitutes over 16% of America’s population with their strength in the LA area pegged to be almost at 49%. It is not only a segment that most marketers can’t ignore, rather it is won that marketing organizations need to prioritize and focus on. CPG and retail marketers would do well to [...]