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So far arpan bhandari has created 3 blog entries.

How Apple Passbook affects your Loyalty Program

Apple announced its new Passbook feature with the new iPhone5 and iOS6. Needless to say, it will have a never before impact on the way loyalty and mobile phones play together by the sheer scale of the iPhone/iOS universe. Never Before Engagement: Most retail mobile applications see far less engagement than we would like – [...]

Engagement in the “Instant” World

The most famous quote in retail world is ‘Customer is King’. But when she has a line of retailers as suitors, it is only natural that it will require a lot more than vanilla marketing to win her over. And just like everything in our lives, the loyalty program has to evolve to make more [...]

The Evolution of Mobile Based Loyalty Marketing

Customer Engagement: a 21st Century Concept? Customer Engagement is the lifeline of retail and it has long been established that loyal customers form the bedrock of a profitable retail business. One of the first known instances of customer loyalty marketing dates back as far as 1793, when a US merchant started giving out copper tokens [...]