wpengine

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About wpengine

This is the "wpengine" admin user that our staff uses to gain access to your admin area to provide support and troubleshooting. It can only be accessed by a button in our secure log that auto generates a password and dumps that password after the staff member has logged in. We have taken extreme measures to ensure that our own user is not going to be misused to harm any of our clients sites.

Nuances of Email Marketing; Part 1 The Email List

Email marketing is no longer only a tool used by spammers trying to trap hapless email users into clicking and buying their product with misleading information. Today, it is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space. Email is a very busy platform and therefore your marketing email has to prove its usefulness at many junctions before it reaches your consumers to actually claim their attention. This will be the first of a series of 3 blogs diving into the nuances of email marketing. There are a few different practices that [...]

3 Common Pain Points From Retailers at Retail’s Big Show

Every year the retail industry descends upon New York City to share, debate, and collaborate on new innovative solutions for retailers at Retail's Big Show. We learn more of their pain points and challenges, and they discover better ways to analyze their data, communicate with customers, and improve their customer experience. This year we focused on ‘How to Be the Brand Customers Love’ whether that be through an improved loyalty program, more personalized marketing, or omnichannel engagement. Unsurprisingly we heard similar problems from various retailers over the past three days and were able to provide relevant solutions for them. Here are [...]

5 Intelligent Customer Engagement Sessions At The NRF!

Our team couldn’t be more excited for Retail’s Big Show next week! This year, the NRF's focus seems to be heavily on consumer loyalty and mobile operations including digital shopping, the internet of things, and omni-channel retailing. To help you navigate over 45 breakout sessions, we’ve compiled a list of the top 5 sessions retail marketers should not miss in their quest to be the brand that customers love. 1. Omni-Channel Strategies: How to Use Mobile to Increase Sales Joe Morrow, CEO Mobile Fusion & Jaime Vasquez, MOOYAH Burgers, Fries & Shakes Sunday 8:30–9:30am Room: Hall A, 1A 06-08 Learn the secrets [...]

5 Retail Metrics that Measure Success

Tips on Making the Most of Them (Part 1 of a Series of 3) As each holiday approaches and passes and retailers rush to measure success, an increase in sales shouldn’t be the only measure of success. Why? Retail metrics should measure many different aspects of a retailer’s performance from Cost per Acquisition and loyalty to the percentage of returning visitors. Here are five retail-focused metrics marketers should also maintain a healthy knowledge of to ensure they are focused on the right efforts. In future articles, I will discuss additional metrics that measure other parts of a retail brand’s business. [...]

Best Wishes For A Happy New Year

  Best Wishes For A Happy New Year  As we reflect on what successful retail brands have done in 2014, we have summarized our Top 5 findings to help you prepare for a successful 2015. Acquiring a new customer is 5 times more expensive than keeping an existing one. What To Do Then 93% of people rate the types of rewards offered as important when deciding to engage in a program. Read Why Omni-channel customers spend 208% more than customers who shop in-store only. Learn More   126% profit improvement over competitors, by companies that make extensive use of customer analytics. Learn [...]

What to Expect At Retail’s Big Show in 2015

Every year the retail industry descends upon New York City and spends four days networking, exploring and sharing the newest and coolest technologies in the industry. This year will be no different. From January 11-14, 2015 retailers from around the globe will be searching the EXPO halls of the NRF for the perfect solutions. This year, the focus seems to be heavily on consumer loyalty and mobile operations including; digital shopping, the internet of things, and omni-channel retailing. Our team is excitedly preparing for Retail’s Big Show, which has frequently been ranked as one of the Top 200 events in [...]

Top 4 Ways to Make the Most of your Mobile Marketing Strategies

There was a time when the concept of a cellphone was cutting edge. That time may very well have been a moment to connect the dots for Steve Jobs and other mobile device revolution pioneers. Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the most used piece of technology by consumers in a high percentage of contexts. For example, consumers can use mobile technologies both inside and outside stores to consume information and discover ideas. Retail stores in bustling cities are often full of active smartphone users, sometimes engaged directly [...]

Marketing Excellence Awards Won By Capillary Customers!

This week three Capillary clients were recognized by Marketing Magazine's Marketing Excellence Awards in Singapore. One of the best rewards we receive is when our clients are acknowledged for exceptional progress, change and innovation in their marketing, loyalty and customer experience efforts. The Marketing Excellence Awards look for quality, creativity and brilliance across the marketing communications services industry. Like Capillary, Marketing Magazine is dedicated to celebrating organizations that push boundaries of marketing through ingenuity and innovation. This year two new categories were introduced to better reflect the type of entries; ‘Excellence in Marketing Innovation’ as well as ‘Excellence in Direct Marketing.’ Congratulations again to our [...]

What Walt Disney Taught Us About Brand Loyalty

Of all the facts surrounding Walt Disney World, perhaps the most surprising is the 70% return rate of first time Disney visitors. It’s tough to overstate just how impressive that number is, especially for a theme park. It’s brand loyalty on a whole other level. The all singing, all dancing ‘magical’ experience Disney provide may seem cheesy to people, but with revenue over $45 billion last year, there’s no arguing, The Walt Disney Company (Disney) is a master when it comes to building customer loyalty. Disney creates an unforgettable customer experience that retailers can learn from. I’m not, however, suggesting [...]

Breaking the Omni-Channel Myths

Bloody Mary. Hats off to the genius who came up with that myth. I bet it terrified thousands of kids – including me. It positively ruined mirrors for me throughout my high school days. And I won’t lie, till date I’m terrified of looking at mirrors when the lights are off – just in case she decides to show up! Anyways – my point was – myths are a pain and there are many of them that we still believe in. For instance, myths about omni-channel marketing; there are many, but here are three major ones I’ve come across. 1.    [...]