Capillary Technologies Signs Joint Marketing Agreement with American Express to Bring Intelligent CRM Solutions to Select Mid-Sized U.S. Merchants

Capillary Technologies today announced a joint marketing agreement with American Express in which American Express will introduce Capillary’s industry-leading Intelligent Customer Engagement™ solutions to select medium-sized retail merchants in the U.S. Capillary’s solutions enable merchants to engage with their customers across in-store, social media, e-mail, local and mobile channels, with a view to increasing shopper loyalty and fueling online and physical store sales.

Over the past year, American Express and Capillary conducted a pilot program in Singapore in which American Express introduced Capillary’s SaaS-based platform to select mid-sized retail merchants. The success of the pilot program led to the joint marketing arrangement in the U.S. where American Express will connect interested retailers with Capillary.

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Read CEO Aneesh Reddy’s comments

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