Monthly Archives: March 2017


Early adopters to usher in non-smartphone-based shopping

The next phase of technological revolution in the customer experience front will be that of Chat-Bots. Chat-Bots are intelligent chat agents coupled with AI to engage the consumer in a much meaningful and engaging way mapping the exact customer needs.   Are there reasons to believe that omnichannel retailing is here to stay? Omnichannel retailing [...]

Capillary launches scholarship program for retail associates

Author: Varun Jain Omni-channel engagement and commerce platform solution provider Capillary Technologies tied up with retail industry bodies Retailers Association of India (RAI) and Trust for Retailers and Retail Associates of India (TRRAIN) to launch Capillary Scholar, a program aimed at providing a springboard for the retail store staff to graduate and climb the ladder in [...]

Forgetting the marketing in performance marketing!

Author: Soumajit Bhowmik, Director of E-commerce, Capillary Technologies Ecommerce in India is going through a challenging phase, not for customers, but for most of the pure-play ecommerce firms. Discounting model has increased losses, reduced profitability of the model and has left future of quite a few established ecommerce players in jeopardy. And all this at [...]

What shoppers buy online after 9 pm

Author: Varun Jain A study conducted by Capillary Technologies, an omni-channel engagement and commerce platform solutions company which provides cloud-based solutions to retailers and consumer brands, revealed what online shoppers buy after 9 pm in the evening. It also revealed that contrary to popular beliefs, the night shopper increasingly prefer desktops over mobile phones while shopping [...]

Transition from Brick and Mortar to E-Business

By Soumajit Bhowmik-Investor, Director – Ecommerce, Capillary Technologies ‘Ecommerce’ seems to be the buzzword now days with many brands moving omnichannel or online-only while quite a few aggregators and marketplaces are in news for right or wrong reasons. While the brick and mortar model presented its own set of challenges, online shopping has come up [...]

How technology can boost event based sale activities!

Author: Abhijeet Vijayvergia, Vice President and Business Head South East Asia, Capillary Technologies The article throws light on how support of technology and software can help retailers convert business during sales. The view is to be shared both with regards to EOSS and Event specific sales like Republic day, Valentines day etc. There is no denying the [...]