Monthly Archives: March 2017


Early adopters to usher in non-smartphone-based shopping

The next phase of technological revolution in the customer experience front will be that of Chat-Bots. Chat-Bots are intelligent chat agents coupled with AI to engage the consumer in a much meaningful and engaging way mapping the exact customer needs.   Are there reasons to believe that omnichannel retailing is here to stay? Omnichannel retailing in India is no more a hypothesis but a reality. With time, more and more retailers are realizing the importance of being Omni-present to serve an Omni-present consumer. As on today ~2% of the retail is powered by Omni-channel. This number will reach 8-10% by [...]

Capillary launches scholarship program for retail associates

Author: Varun Jain Omni-channel engagement and commerce platform solution provider Capillary Technologies tied up with retail industry bodies Retailers Association of India (RAI) and Trust for Retailers and Retail Associates of India (TRRAIN) to launch Capillary Scholar, a program aimed at providing a springboard for the retail store staff to graduate and climb the ladder in their career and also empower them to realize their aspirations. The scholarship program aims to fund undergraduate program BBA - Retail for 50 retail associates. "The program aims to support undergraduate program (BBA - Retail) for 50 retail associates so that their lives changes for [...]

Forgetting the marketing in performance marketing!

Author: Soumajit Bhowmik, Director of E-commerce, Capillary Technologies Ecommerce in India is going through a challenging phase, not for customers, but for most of the pure-play ecommerce firms. Discounting model has increased losses, reduced profitability of the model and has left future of quite a few established ecommerce players in jeopardy. And all this at a stage when ecommerce has not even matured in the country. What once seemed to be a smart move towards new customer acquisition has now become a necessary evil to keep sales going on. We frequently hear news of companies trying to reduce discounts in [...]

What shoppers buy online after 9 pm

Author: Varun Jain A study conducted by Capillary Technologies, an omni-channel engagement and commerce platform solutions company which provides cloud-based solutions to retailers and consumer brands, revealed what online shoppers buy after 9 pm in the evening. It also revealed that contrary to popular beliefs, the night shopper increasingly prefer desktops over mobile phones while shopping online.   Even though 50% of total online shopping happens over mobile phones, desktops still rules with users spending 10% more time on it as compared to time spent on mobile. E-Commerce buyers also visit 17% more pages on their desktops, during the night. Apparels [...]

Transition from Brick and Mortar to E-Business

By Soumajit Bhowmik-Investor, Director – Ecommerce, Capillary Technologies ‘Ecommerce’ seems to be the buzzword now days with many brands moving omnichannel or online-only while quite a few aggregators and marketplaces are in news for right or wrong reasons. While the brick and mortar model presented its own set of challenges, online shopping has come up with its own set of complexities. Mostly eCommerce site owners are at the receiving end of the Rubik’s cube, which seem to never reach the solution, making it imperative to constantly improve, adopt, learn and implement in a race towards sustainability, profitability and scalability. At [...]

How technology can boost event based sale activities!

Author: Abhijeet Vijayvergia, Vice President and Business Head South East Asia, Capillary Technologies The article throws light on how support of technology and software can help retailers convert business during sales. The view is to be shared both with regards to EOSS and Event specific sales like Republic day, Valentines day etc. There is no denying the supremacy of technology in the retail sale segment with both online and offline business scaling to new heights with it. While appreciating or acknowledging the exciting opportunities ensued by major market changes and shifting landscapes could be difficult, retailers today are absorbed in harnessing the power [...]