App Marketing – The new definition of exponential RoI

Author: Soumajit Bhowmik, Director of E-commerce at Capillary Technologies Ecommerce industry understands a few terms like the back of one’s hand - RoI or CIR, Conversion Rate, Customer Acquisition Cost, Customer Lifetime Value to name a few. Everything was nice and simple with the Desktop and Mobile Web was it not? You have organic channels which [...]