End of Season Sales increased by 12% in 2016

Capillary Technologies conducted a study of about 100 plus brands, and has found that the overall sales in 2016 increased by 12% as compared to 2015 although the overall discount decreased by 20% during End of Season Sale (EOSS). The study further said although the discounted bills were brought down by 20% in 2016 as compared to 2015, men's spend per customer was increased by 7%. This shows that it didn't matter to men whether there was a discount or not, they still purchased products, revealed the study. However, for men, the average bill value dropped by 21% and on the [...]