Monthly Archives: September 2016

//September

Designing Loyalty Programs for an Omni Channel Customer

Author: Amrutha Aprameya, Product Marketing Manager, Capillary Technologies. Image Source: PYMNTS Does your loyalty program and customer engagement programs account for changing customer preferences? With over 7 billion global cell phone subscribers and nearly 1.7 billion active social media accounts online, the world continues to rapidly digitize. With the ever demanding customer expectations, retailers need to continuously innovate with technological solutions that go beyond the online transactions. As a retailer, you can leverage the ubiquity of mobile phones and the growing popularity of social media to ensure customer satisfaction while driving footfall and conversion rates. So let’s ask the key [...]

Showrooming and Webrooming – are they two sides of the same coin?

Image Source: Marketoonist.com Author : Amrutha Aprameya, Product Marketing Manager, Capillary Technologies The retail industry is going through a dramatic evolution with an unprecedented impact of technology savvy customers indulging in one-click purchases. From checking online reviews for products to comparing prices on different websites, consumers have multiple options at bay to keep retailers on their toes. Two principal phenomena that are defining the retail ecosystem today are ‘Showrooming’ – a practice of browsing products in-store but actually purchasing them online and ‘Webrooming’ – where shoppers research for products online but eventually purchase them offline in physical stores. Retailers across [...]