Monthly Archives: May 2015

Mapping the Customer Journey to Improve Customer Experience

Customer Centricity is trending and marketing gurus unanimously agree that this is the way to go in today’s complex market landscape. Consumer insights and customer sentiments matter the most now – more than ever before – and companies are investing their marketing dollars on understanding their consumers. Mapping the customer journey is one of the most effective ways to understand consumer experience across different touch points. The customer journey denotes the relationship between the customer and the brand. It begins with the first impression that a customer forms of the brand to all the experiences and interactions at each touch [...]

7 Retail Technologies Completely Reshaping the Retail Landscape (and How to Exploit Them to Gain Customers)

Retailers are becoming more innovative in hopes of attracting the modern consumer. Technological advances have found more and more retailers struggling to keep up. By becoming early adopters, some retailers have managed to rapidly outpace the competition. Many of these new technologies are merging together to promote one idea: a consistent message for consumers. Improvements and advancements in technologies are combining to seamlessly integrate marketing strategies and promotions along with consumer data to promote an enhanced consumer experience. If there is anything that retailers have learned over time it is that the purchasing power is in the hands of the [...]