Monthly Archives: March 2015

//March

Nuances of Email Marketing; Part 3 The Email Content

  Email marketing is a key tool in today's digital marketing and customer loyalty landscapes. It is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space. In the first post of this series we discussed Email Lists. The Email list is often where you start the campaigning. It’s important to ensure that it belongs to your active consumers who are interested in receiving the content in your emails. That post was all about optimizing the email ids in your list to ensure your emails were going to the right people and [...]

Chinese New Year 2015 Thank You To All! #CNYThankYou

Every holiday countless retailers and retail associates sacrifice valuable time with their loved ones to ensure that their customers have a wonderful day. This New Year, team Capillary wanted to do something special for those hardworking retailers. Here is our way of saying thank you! The Chinese New Year celebration is all about sharing laughter, fun and good fortune with loved ones. We wanted to extend that wish to the people who may not get thanked on a daily basis but who play a big role in making our holidays memorable. To the cashier who covered me when I was [...]

Free EPIC Big Data Marketing Webinar!

Strategies for improving customer experience using your marketing big data                     March 5th 2:00PM SGT/ 11:30AM IST Great brands don’t market, they build loyalty. When brands engage with customers across their preferred channels, customers become more loyal, make more purchases and become fans for life. By harmonizing all of the data a company collects, brands can learn exactly what their customers want to know from them, when they want it and what channel they prefer to hear it from. Big data is fueling the future of retail, and you need to make [...]