Monthly Archives: February 2015

//February

Nuances of Email Marketing; Part 2 The Email Sending Infrastructure

Email marketing is a key tool in today's digital marketing and customer loyalty landscapes. It is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space. In the first post of this series we discussed Email Lists. The Email list is often where you start the campaigning. It’s important to ensure that it belongs to your active consumers who are interested in receiving the content in your emails. That post was all about optimizing the email ids in your list to ensure your emails were going to the right people and getting [...]

3 Unconventional Ways To Improve E-Commerce Engagement

In today’s ADD-riddled world, holding customers attention is harder than ever and information overload is a real concern, especially online. Retailers who think outside the box routinely experience better e-commerce engagement and build better equity. Here are three unconventional ways to make your customer feel warm and fuzzy every time they interact with you. Display social shares. If you are likely to download an app based on a friend’s review why not a real product. It’s great to know who in your social network likes a particular product and since the customer knows that friend quite well (ok, well enough!), [...]