Monthly Archives: January 2015

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Capillary Technologies Excited To Be Named To Inc’s Innovative100

Capillary Technologies and our CEO, Aneesh Reddy are honored to have been recognized as one of Inc India's Innovative100! The Innovative100 aims "To identify and bring forward innovative mid-sized organizations and their leaders in India who through their innovative actions have introduced breakthrough changes in the Indian context and can become role models for others to emulate." Many thanks to the Inc India Team for the honor and recognition. Capillary strives to creatively push the boundaries of retail marketing through powerful big data analytics, in order to continuously improve our Intelligent Customer Engagement Suite. Inc India's goal to discover and celebrate leaders who are bold, unconventional, and disruptive, [...]

Nuances of Email Marketing; Part 1 The Email List

Email marketing is no longer only a tool used by spammers trying to trap hapless email users into clicking and buying their product with misleading information. Today, it is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space. Email is a very busy platform and therefore your marketing email has to prove its usefulness at many junctions before it reaches your consumers to actually claim their attention. This will be the first of a series of 3 blogs diving into the nuances of email marketing. There are a few different practices that [...]

3 Common Pain Points From Retailers at Retail’s Big Show

Every year the retail industry descends upon New York City to share, debate, and collaborate on new innovative solutions for retailers at Retail's Big Show. We learn more of their pain points and challenges, and they discover better ways to analyze their data, communicate with customers, and improve their customer experience. This year we focused on ‘How to Be the Brand Customers Love’ whether that be through an improved loyalty program, more personalized marketing, or omnichannel engagement. Unsurprisingly we heard similar problems from various retailers over the past three days and were able to provide relevant solutions for them. Here are [...]

5 Intelligent Customer Engagement Sessions At The NRF!

Our team couldn’t be more excited for Retail’s Big Show next week! This year, the NRF's focus seems to be heavily on consumer loyalty and mobile operations including digital shopping, the internet of things, and omni-channel retailing. To help you navigate over 45 breakout sessions, we’ve compiled a list of the top 5 sessions retail marketers should not miss in their quest to be the brand that customers love. 1. Omni-Channel Strategies: How to Use Mobile to Increase Sales Joe Morrow, CEO Mobile Fusion & Jaime Vasquez, MOOYAH Burgers, Fries & Shakes Sunday 8:30–9:30am Room: Hall A, 1A 06-08 Learn the secrets [...]