Monthly Archives: November 2014

//November

Marketing Excellence Awards Won By Capillary Customers!

This week three Capillary clients were recognized by Marketing Magazine's Marketing Excellence Awards in Singapore. One of the best rewards we receive is when our clients are acknowledged for exceptional progress, change and innovation in their marketing, loyalty and customer experience efforts. The Marketing Excellence Awards look for quality, creativity and brilliance across the marketing communications services industry. Like Capillary, Marketing Magazine is dedicated to celebrating organizations that push boundaries of marketing through ingenuity and innovation. This year two new categories were introduced to better reflect the type of entries; ‘Excellence in Marketing Innovation’ as well as ‘Excellence in Direct Marketing.’ Congratulations again to our [...]

What Walt Disney Taught Us About Brand Loyalty

Of all the facts surrounding Walt Disney World, perhaps the most surprising is the 70% return rate of first time Disney visitors. It’s tough to overstate just how impressive that number is, especially for a theme park. It’s brand loyalty on a whole other level. The all singing, all dancing ‘magical’ experience Disney provide may seem cheesy to people, but with revenue over $45 billion last year, there’s no arguing, The Walt Disney Company (Disney) is a master when it comes to building customer loyalty. Disney creates an unforgettable customer experience that retailers can learn from. I’m not, however, suggesting [...]