Monthly Archives: May 2014

The Future of Personalization For The Ever-Connected Consumer

This is the era of connected retailing. Consumers today have consciously embraced the need to be forever connected – with one another and with the brands they patronize. Shopping has moved beyond the physical store and everyone has access to their favorite products right at their fingertips (literally!) through their smartphones. With advanced technology at [...]

3 Big Data Methodologies Every Superstore Must Deploy (Part 3/3)

As we learned in the two previous posts in this series, Customer Profiling and Merchandise Affinity are great ways for superstores to create unique customer segments and couple fast selling products with slow selling ones. Using these segments you can produce an increase in customer loyalty, a reduction in promotion cost, an increase in customer’s response to promotions, and [...]