Monthly Archives: May 2014

The Future of Personalization For The Ever-Connected Consumer

This is the era of connected retailing. Consumers today have consciously embraced the need to be forever connected – with one another and with the brands they patronize. Shopping has moved beyond the physical store and everyone has access to their favorite products right at their fingertips (literally!) through their smartphones. With advanced technology at their disposal, consumers are redefining their own personal shopping experiences, and retailers are challenged to match up to their expectations by creating more personalized brand communications at every point of sale. The future of retailing as we know it has reached a tipping point already [...]

3 Big Data Methodologies Every Superstore Must Deploy (Part 3/3)

As we learned in the two previous posts in this series, Customer Profiling and Merchandise Affinity are great ways for superstores to create unique customer segments and couple fast selling products with slow selling ones. Using these segments you can produce an increase in customer loyalty, a reduction in promotion cost, an increase in customer’s response to promotions, and an increase in overall sales. With the big data a superstore creates, there are a lot of methodologies which can be deployed to analyze all of it. Here I will be identifying the third and last data analytics method every superstore must deploy. Price Optimization: What [...]