Monthly Archives: April 2014


To Burn And Not Be Burned – A Tale of My Favorite Loyalty Programs

With the proliferation of loyalty programs, I’ve learned that there are really good programs and ones that can lead you astray.  From a points perspective, you must look at both the earn and burn equations.  The earn is the amount of points you can obtain for your loyalty initiatives.   A traditional example is one point [...]

The Power of Connecting Brands With Customers

I recently came across this video on my Facebook wall and loved the way this group of musicians used Beethoven to pay homage to their city. What I also couldn't help noticing was the audience. All of them within a matter of seconds pulled out their phones and started recording. Why did they do this [...]

Offline & Online Mantra: One’s gain is the other’s gain too!

The retail universe is expanding and shrinking at the same time. Expanding thanks to a plethora of brands offering a range of lifestyle products catering to every age group. And shrinking because the divide between online and offline marketing channels is – well –distinctly a blur today. With digital and social channels having become an [...]