Monthly Archives: March 2014


3 Ways To Improve Customer Engagement Today!

In the modern retailing era, creating great customer engagement has become a vital element for any retailer’s success. Most marketers have started tracking what the customer likes in their brand marketing plans around brand awareness and brand promotions every year. It’s a proven model that loyal customers can promote your brand much higher than traditional marketing [...]

Welcome Govind Seshadri to Capillary!

I am pleased to announce that we have recently named Govind Seshadri as Vice President of Professional Services at Capillary Technologies. Govind has over 20 years of industry experience including 17 years in the US. His expertise covers consulting, systems integration and product development. In his new role at Capillary, Govind will lead the Delivery, Support, Analytics and Integration teams and over [...]

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3 Reasons Why Webrooming Can Be Brick and Mortar’s Answer to Showrooming

With the emergence of e-commerce as a formidable channel of retail cannibalizing store sales, showrooming rose from being an "industry buzzword" to something that every brick and mortar retailer had to carefully observe. But is it really as bleak as it sounds for brick and mortar retail? - Let us scratch beneath the surface and [...]

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