Monthly Archives: October 2012

//October

How Apple Passbook affects your Loyalty Program

Apple announced its new Passbook feature with the new iPhone5 and iOS6. Needless to say, it will have a never before impact on the way loyalty and mobile phones play together by the sheer scale of the iPhone/iOS universe. Never Before Engagement: Most retail mobile applications see far less engagement than we would like – and Passbook will change that. It is automatically available for all iOS 6 (iPhone 3GS and above). The fact that there are an estimated 7 Million iPhone devices active in the U.S. alone will have a tremendous impact on its adoption and engagement. The One [...]

Capillary Congratulates Raymond on Winning ‘Asia’s Best Customer Loyalty Progam’

Premium Circle Loyalty and Rewards Program, Powered by Capillary, Now Benefits Over 1.3 Million Shoppers across 650 “The Raymond Shop” outlets Capillary Technologies, a leading provider of cloud-based software solutions that help retailers to intelligently engage with customers through mobile, social and in-store channels, congratulates Raymond Retail for being named as the winner of  Asia’s Best Customer Loyalty Program at the Asian Retail Leadership Awards held recently in Dubai. The Awards recognize the achievements of Asia’s leading business visionaries across the retail industry and honor their contributions toward the region’s economic development. The Raymond Shop is a premium retail store [...]

Winning with the Hispanics

The Hispanic community today constitutes over 16% of America’s population with their strength in the LA area pegged to be almost at 49%. It is not only a segment that most marketers can’t ignore, rather it is won that marketing organizations need to prioritize and focus on. CPG and retail marketers would do well to take note of this very diverse and growing segment of the population and craft strategies to make an impact within this consumer demographic. Capillary’s clients in South East Asia, Middle East, India and South Africa has lead to us having a solid understanding of the [...]